How Rich Dad Poor Dad became the #1 personal finance book of all time.
You wrote the book.
You published it.
You bought the marketing course from the cringey marketing guru — only to find out it did nothing for your book.
You hustled for your book.
You believed in it.
And now it’s just... sitting there.
No sales.
No momentum.
No one seems to care — and you’re starting to wonder if you made a huge mistake.
Robert Kiyosaki, the author of the #1 personal finance book of all time, knows exactly how that feels.
Robert appearing on the Oprah Winfrey Show as a result of the success of his self-published book. Image Credit: “Oprah Winfrey-Robert Kiyosaki: Why People Should Join Network Marketing.” Youtube.
In 1997, his garage was packed with cases of unsold, self-published books collecting dust.
His big idea wasn’t working.
The dream wasn’t moving.
And nobody was knocking on his door.
What happened next is the part nobody talks about.
Because Rich Dad Poor Dad didn’t blow up by accident, by luck, or by going viral overnight.
It happened because of a specific, unglamorous, relentless marketing strategy that most authors aren’t willing to execute.
In this case study, I’m breaking down exactly how Robert went from a garage full of broken dreams to the #1 personal finance book of all time — and what you can steal from his playbook right now.
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How Rich Dad Poor Dad Became the #1 Personal Finance Book of All Time
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How Robert Kiyosaki marketed his book, guested on podcasts, sold bulk copies of his book, and formed corporate partnerships to sell his business book and land on Oprah. Book cover copyright Plata Publishing.