In 2024, my business brought in around $5,000.

I felt embarrassed by this number.

As a newbie coach, I didn’t know what I didn’t know.

I tried everything to scale, from launches, to cringey Reels on Instagram, to ideating enticing lead magnets.

In 2025, my business 10x’d.

And it wasn’t due to marketing.

In fact, I’ve done less marketing this year.

The single biggest lever in this unprecedented growth (that allowed me to hire my first VA and work 5 hours/day)?

You’re about to find out in today’s podcast interview.

Why do a small minority of self-published business authors beam with book sales while others languish?

If you want your book to change lives, build your authority, and grow your business, discover the five steps to take that helped me sell over 10,000 self-published copies of my book in Year 1 (without making a single Instagram post).