How to Structure a Book That Sells with Mikaela Mathews

Hey authors!

Today’s Substack Live is with my friend Mikaela Mathews — the book coach entrepreneurs call when they want to attract high-level buyers. 🤑

Mikaela has been helping entrepreneurs write bada*s books that get them seen and paid.

She uses a core theme you’ve heard here at SHB before: great books aren’t about something. Great books are for someone. 🔥

We talk about:

  • Why it’s ok to write a book even if you don’t call yourself a writer — yet

  • The 1 unsexy difference between a book that sits on bookshelves vs. ones that sell (and get you paid)

  • Core communication tools to convey transformational messages (that use no words)

If you’re currently writing your book, or thinking about writing, this Substack Live is for you!

You can learn more about Mikaela and join her outlining workshop next Tuesday here:

If you want a successful business book, you’ll want to join this free author success training tomorrow (Thurs 9/10, 11 AM ET/8 AM PT, Live on Zoom):

Love,

Renee

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USA Today Bestsellers & Spiritual Awakenings with Tyler Wagner of Authors Unite