Your book is opening doors. But it should be building the house.
This post was originally published on Substack.
My clients often come to me with similar intentions.
Write a book.
Use it as their business card.
Leverage it for credibility.
Photo by Alberto Bigoni on Unsplash.
Authority.
Hand it out.
Mention it in their LinkedIn bio.
Leave it on the table at meetings.
But the results didn’t feel immediate.
So you turned your attention to the next shiny object.
Getting revenue into the door from paid programs.
Chasing clients so you could keep the lights on.
Your book — the keystone of your thought-leadership and intellectual property — gets put on the backburner.
Something you did once.
Rather than run a sales & relationship machine that works for you 24/7.
While you sleep.
While you eat.
While you take hikes and enjoy the spring weather.
That’s where the real cost hides.
Not in what the book cost you.
But in what you’re not creating (time, money).
Maybe you’ve published your book already.
But it’s lying dormant.
You’re not ready to commit to going all in on leveraging it.
You think you need more time (and money).
But the thing is:
Your book is the thing that CREATES more time and money.
(E.g. my client Amy is now driving paid subs to her Substack. With the goal of selling her newsletter for a 7-8 figure valuation in a few years.)
You already did the hard part.
Distill your greatest wins, wisdom, and words into 1 immortal piece of content.
The question isn’t whether you have time and money to invest in your book.
It’s whether you can afford another year of it working at 10% of its potential.
If this resonates with you, it may be time to join my free email training to help you turn your book into the time-and-money-creation-machine is what created for.
Best,
Renee
