VALÉRIE DEMONT

The Challenge

Valérie was launching into a crowded market of self-help and conscious business books. With a small existing audience (~130), the goal was to stand out, build credibility, and reach thousands of ideal readers who don't hang out in typical online spaces.

The Strategy

Positioning that cut through the noise:
Developed marketing copy that differentiated Valérie's book from dozens of similar titles — speaking directly to the exhaustion, fear, and unmet needs of high-level entrepreneurs who'd tried everything else.

Data-backed creative decisions:
Ran live title and cover tests with the target audience, removing guesswork and landing on choices proven to resonate before launch day.

Strategic media placement:
Valérie guested on ~10 top-rated podcasts (and counting) before launch using a custom outreach strategy — putting her message directly in front of engaged, aligned audiences.

Pre-launch momentum:
Generated sales calls from podcast and launch activity before the book was even live — proof the positioning and messaging were working. Being is the New Doing, as an indie book, was featured in Penguin Random House notable books for Women’s History Month 2026.

Book launch results for being is the new doing:

• Used custom strategy to speak on 20+ top-rated podcasts and counting

• Experiencing sales calls from her podcast & book launch activity before her book went live

• 20% ARC-to-Amazon review conversion within first 90 days

• #1 Amazon New Release within first 30 days

• Featured in Penguin Random House notable books for Women’s History Month 2026

Photos courtesy of Valérie Demont.